Ad-buying agency Magna reports that, in the last four years, TV ratings have dropped an astounding 33% while ad prices have defied these plummeting audience numbers and increased 20%. In the face of such a disparity between TV ad spending and the return—or lack thereof—on that investment, it’s more important than ever to design integrated video campaigns that use both TV and digital ads in conjunction to produce desirable results and meet business and campaign objectives.
Ad-buying agency Magna reports that, in the last four years, TV Special leads ratings have dropped an astounding 33% while ad prices have defied these plummeting audience numbers and increased 20%. In the face of such a disparity between TV ad spending and the return—or lack thereof—on that investment, it’s more important than ever to design integrated video campaigns Special leads that use both TV and digital ads in conjunction to Special leads produce desirable results and meet business and campaign objectives.
Maintaining Integrity During Integration Creating an integrated Special leads video campaign can be a challenging endeavor because different styles of video cater to specific platforms. Whereas a TV spot generally follows a classic story arc condensed into 30 seconds, a pre-roll ad gives the viewer the option to skip it after just five seconds of viewing. If you want viewers to quit scrolling through their Facebook news feeds and focus on your video, you need to make the first few Special leads seconds enticing enough for the viewer to watch the rest. How do you create a video that works for all channels?